Choosing the Best Social Media Platforms for Your Business
How do you know which social media platform is right for your business?
Do you really need to be on Facebook, Twitter, Google+, Pinterest, Instagram, and maybe even a few more?
Every business is unique, and every social media platform or network is not a perfect fit for everyone. Let’s take a look at what might be right for you and your business.
Facebook for Business
Facebook can be a real powerhouse, if you know how to use it. I always recommend Facebook for businesses with a physical address, such as local stores and restaurants, because Facebook allows customers to “check in” and share their location with friends.
Facebook also offers a robust suite of ads that you can target to specific demographics, locations, and for a variety of outcomes.
If you have a local business, this is pretty much an essential platform for social media marketing.
Twitter for Business
Twitter lets brands and individuals communicate casually and informally. If you have something entertaining or informative to share several times a day, this could be a good fit.
Geographic area matters when deciding whether to use this platform for a local business. If there aren’t any Twitter users in your area, then it won’t be worth your time. However, if you live in a metropolitan area with many “Tweeters,” this might just be a great way to get known.
National brands and businesses can use this platform to reach customers regardless of distance.
Instagram for Business
Instagram is the visual social media platform. If you have amazing images to share, this is the platform for you. I’ve see everything from florists to restaurants to custom car shops do very well on Instagram.
Instagram skews to a younger demographic, so take that into consideration as well. If your primary market is over 50, this might not be the best choice for your business.
Global City Social can help you determine which networks are a good fit for you, and will actually get you the results you’re looking for. Because we custom craft each package of services to fit your business, you don’t have to worry that you’re being sold something that you don’t need.
Contact us today to find out how we can help.